Laser Technology on Mold Textures Ensures Brand Protection, Recycling and Traceability

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Originally Aired - Wednesday, November 9 11:00 AM - 11:30 AM EST

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Title: Laser Technology on Mold Textures Ensures Brand Protection, Recycling and Traceability


Come learn about a new innovative laser technology that places digital codes within textures that are hidden from the naked eye. This embedded digital watermark technology into textures creates an imperceptible code, the size of a postage stamp, covering the surface of just about anything in the molding industry. Every code is unique and is a string of numbers that points to a database that is able to carry a wide range of attributes for a variety of uses. The code is not visible to the human eye but fully readable by machine vision systems including smartphones.

This session will share real-world applications in the moldmaking industry, including brand protection, recycling and traceability/Industry 4.0 digitalization. For example, a digital watermark works across molding technologies and can identify manufacturer, resin type, color, weight, use, recyclable vs. non-recyclable, monolayer vs. multi-layer packaging, carbon-black, opaque, difficult-to-recycle packages, and new material introductions (PCR vs. virgin). This product digitization solution features digital watermarks and other unique identifiers combined with product intelligence in the cloud and activates products, objects and digital media for greater accuracy, efficiency, security and recyclability. Companies benefit from deeper business insights, better brand integrity and supply chain traceability for total transparency.